INNOVATIVE GRE IFSWALD 16 Some people take the head quarters of HanseYachts AG in the University and Hanseatic City of Greifswald for granted as though the shipyard on the northern bank of the River Ryck has been there for decades But if you believe that HanseYachts AG is a rejuvenated version of an old traditional ship yard that was returned to private ownership after the fall of the Berlin wall you d be all at sea Shipbuilding has a very inter esting history in Greifswald That said although it dates back to the Hanseatic era the city is of minor significance compared to the tradi tional shipbuilding locations such as Rostock Stralsund and Wismar The history of HanseYachts AG began in 1990 when Michael Schmidt an accomplished and ex perienced sailor and boat build er founded the Yachtzentrum Greifswald on the site of the former Greifswald shipyard and repair facil ity It began producing and selling yachts in 1993 Since then the University and Hanseatic City of Greifswald has once again become a boat build ing location that is making a name for itself way beyond the borders of Germany At the same time the Yachtzentrum Greifswald has be come a major employer in the city In the years after the company was founded the shipyard enjoyed a good deal of success In 2006 the Yachtzen trum sold more than 700 boats The number of jobs increased constantly and its connections with other com panies in the city and the region as a whole in terms of suppliers and ser vice providers began to develop into an important economic factor Production was ramped up both in Greifswald and at the Polish loca tion in Goleniów in an attempt to meet demand In 2007 the product range was expanded for the first time to include motor yachts from the Norwegian brand Fjord and in the same year the English brand Moody was also added The company was renamed HanseYachts AG and in 2007 after its initially successful IPO competi tion increased and the winds literally began to turn on the international markets In the wake of the takeover of the Dehler Shipyard its product portfolio was expanded once again However the winds of change continued to blow pushing HanseYachts AG into stormy wa ters and it was no longer able to keep going under its own steam The captain left the ship and in 2011 Aurelius Investmentholding took over the majority stake in the company Left View of the yacht builders production line through an open doorway Right CEO Dr Jens Gerhardt

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